Is this how content marketing will evolve?
Anticipating how trends in content marketing will change in the future -- even the near future -- is not an easy thing but this Forbes article outlines four new trends that will emerge for content marketing:
1. Interactive content
The future of content will still be interactive. People want to engage with their content, rather than passively consuming it, VR and AR will be important components of content.
2. Speaker-based content
Smart speakers are all the rage right now so it's only natural that audio-based content will rise in importance and popularity.
3. No more fluff
In an age of information overload, consumers will be more choosey about what they choose to read/hear/watch. Fluff content has no chance in this environment.
4. Personal stories
The less people trust companies' advertising campaigns, the more important it will be to share personal stories.
1. Interactive content
The future of content will still be interactive. People want to engage with their content, rather than passively consuming it, VR and AR will be important components of content.
2. Speaker-based content
Smart speakers are all the rage right now so it's only natural that audio-based content will rise in importance and popularity.
3. No more fluff
In an age of information overload, consumers will be more choosey about what they choose to read/hear/watch. Fluff content has no chance in this environment.
4. Personal stories
The less people trust companies' advertising campaigns, the more important it will be to share personal stories.
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